The Impact of Web Hosting Services In Bend Oregon on SEO
Websites hosted on top-notch servers perform more reliably and quickly, increasing their chances of rising in the Google search engine rankings. When asked if a website’s search engine optimization is affected by its web host, the answer is always a resounding “yes!”
Find out why it’s important to choose a reliable web hosting services in bend oregon and how a bad one can hurt the search engine rankings of your website.
Failure of the server
This is the preliminary stage of evaluating a potential web host. When your website experiences frequent server downtime, it’s a clear indication that your web host is unreliable.
When a website experiences downtime, it not only loses functionality but also its search engine rankings and organic traffic. For a more down-to-earth perspective, let’s examine this issue.
There is a problem with a website not being accessible via search engines. What occurs when a user conducts a search for terms related to the site’s content? Because of this error, the search engine will be unable to locate the site, and the SEO will suffer as a result. The authority of a website will suffer as a result, and the bounce rate will rise as a result of this.
If you want your website to be available 99.9 percent of the time, without any downtime, you should choose the best web host without giving it any thought.
Website load times are another indicator of a good web host. For sure, it is the web host’s fault if a website is sluggish and takes a long time to load. Google’s Webspam Team Head Matt Cutts has also pointed out the importance of fast page loads for good SEO.
It is a well-known fact that users will move on to another website if it takes more than two seconds to load. Therefore, a website’s page load time is crucial to its credibility.
In addition, a high bounce rate caused by a slow-loading website will have a negative impact on the site’s visibility in search engine results. When a site’s SEO drops, its conversion rate drops with it.
A good web host uses the most recent caching technologies to speed up a website, which attracts more visitors. Remember that faster loading times equal more visitors.
Tools such as:
- GT Metrix
- Google Pingdom PageSpeed Insights
- Cloudways Google Page Speed Test
Stop Using a Shared Server
Though it may be tempting to go with the lowest price, keep in mind that shared hosting is no bargain. When you use a shared host so that several websites can share a single server, the quality of hosting goes down.
Hosting on a shared server is frowned upon by Google because it goes against the principles of search engine optimization. Additionally, spamming is the main drawback of shared hosting. These low-cost web hosts don’t discriminate against anyone, including spammers. Also, Cloudways is a great substitute for Bluehost.
Locations in inappropriate areas have a significant impact on a website’s authority and visibility. In addition, you won’t get much in the way of speed, reliability, or scalability from shared hosting.
The lack of security is the biggest problem with shared hosting. This makes it possible for data to be stolen or websites to be hacked.
With a local host, you can target a local audience.
The server’s physical location is a major factor in how quickly your website loads for users. Users can be more quickly redirected to your site if your server is located in close proximity to them. So, why does it matter where your site is hosted for search engine optimization purposes?
Online shops focus on regional customers because they have a higher chance of making a sale in their area. In this way, having the server for your online store in the same country as your target audience can help your SEO and bring more targeted traffic to your site.
The reason for this is that every website has its own unique IP address, and this address can be used to determine exactly where in the world that website is accessed. Choosing a server in your area will make it easier to reach a certain group of people and will ultimately help your online shop rank higher in the local SERPs.
One benefit of using a local host is that search engines like Google are more likely to connect your site with users in your country.
Knowing your server’s IP address or location can help your website rank higher in Google’s search results because native server location means targeted website traffic.
The server’s physical location contributes marginally to the time it takes a web page to load. It will be easier for users to access data quickly from a server that is geographically close to them rather than one that is far away.
Search Console Geo-Targeting
The Google Search Console Tool’s ability to use geotargeting is fantastic. No matter where your servers are located, this tool will help you reach your intended audience.
Visitors from that country are more likely to be targeted if your website’s domain ends in a country code (.au,.co.uk, etc.).But if your domain is global, like (.com), you need to specify the target country in the search console.
Google will use a website’s visitor’s IP address to determine their location, which can be inconvenient if you haven’t specified a specific country in the search console. A worldwide domain can eventually narrow its focus to one country by using the search console.
A website that is hosted by a bad company is doomed to fail, and not just for the reasons listed above.
If your website is hosted on a shared server, you should switch to a more reliable host to avoid a drop in search engine rankings, frequent server outages, slow page loads, and other problems.
Try out COO, a managed cloud hosting platform, to see what good SEO hosting is like. Reduced load times, 99.9% uptime, and improved SEO rankings are all benefits of a website that is online for the majority of the year.
If you’re searching for an exceptional web hosting provider Bend Oregon that is reliable, secure, and cost-efficient, then centraloregon.online is the ideal option.
Central Oregon Online has been in business for years and has clients across the globe with their headquarters located in Bend Oregon.